{"id":58,"date":"2022-06-25T23:18:23","date_gmt":"2022-06-25T23:18:23","guid":{"rendered":"https:\/\/winelist100.com\/?page_id=58"},"modified":"2026-07-31T18:29:38","modified_gmt":"2026-07-31T18:29:38","slug":"home-page-copy","status":"publish","type":"page","link":"https:\/\/winelist100.com\/?page_id=58","title":{"rendered":"Home page &#8211; copy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"58\" class=\"elementor elementor-58\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61416a6 elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-height-default\" data-id=\"61416a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8ba4d\" data-id=\"bd8ba4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b25ec91 elementor-widget elementor-widget-heading\" data-id=\"b25ec91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Wine List 100<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c7b4f4 elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-height-default\" data-id=\"3c7b4f4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58610ec\" data-id=\"58610ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dd3acd elementor-widget elementor-widget-image\" data-id=\"0dd3acd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"599\" src=\"https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/lance_17750.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/lance_17750.jpg 511w, https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/lance_17750-256x300.jpg 256w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e95e26\" data-id=\"9e95e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9811eec elementor-widget elementor-widget-heading\" data-id=\"9811eec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Brief Introduction from Wine Director<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb3503 elementor-widget elementor-widget-heading\" data-id=\"2cb3503\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"overflow-wrap: break-word; margin: 0px auto 30px; padding: 0px; color: rgb(0, 0, 0); font-family: Montserrat, sans-serif; font-size: 24px; line-height: 1.25; white-space: normal; text-align: center; font-weight: 700 !important;\"><font color=\"#a82e2e\" style=\"font-weight: var( --e-global-typography-primary-font-weight ); font-size: large;\">LANCE REED<\/font><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: 2rem; font-weight: var( --e-global-typography-primary-font-weight ); white-space: pre-wrap;\"><\/span><span style=\"color: var( --e-global-color-primary ); font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: 2rem; font-weight: var( --e-global-typography-primary-font-weight ); white-space: pre-wrap;\"><\/span><br><\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f9295 elementor-widget elementor-widget-text-editor\" data-id=\"f4f9295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.6 - 08-06-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">A wine list can undoubtedly be intimidating and difficult for restaurateurs to manage.\u00a0However, a better wine list means happier diners and better sales.\u00a0<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">Your wine list should complement your cuisine and be a consistent source of revenue for your establishment.\u00a0Fortunately, I have founded my career on making wine fun, understandable, and profitable.\u00a0I will take the guesswork out of your wine choices.\u00a0\u00a0<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">My name is Lance Reed, and I am an award-winning wine-list writer who has consistently directed lists that exceed two million dollars in sales annually.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">I have created a new online service:\u00a0<\/span><a style=\"text-decoration-line: underline; font-weight: 600; transition: opacity 300ms ease-in-out 0s; font-family: Birdseye, sans-serif; font-size: large; background-color: #ffffff; color: #fef5e1 !important;\" href=\"http:\/\/www.winelist100.com\/\" target=\"_blank\" rel=\"noopener\">Wine List 100<\/a><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">. \u00a0Its goal is simple: to make your wine lists better and more profitable.\u00a0Our services are available for almost any operation in a range that anticipates and accommodates your wines service requirements at any level or class.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">We offer:<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">\u00a0<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; 25 bottle lists, for smaller establishments that want to offer an outstanding and\u00a0successful wine list.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; 50 bottle lists, for medium-sized establishments that would like to offer a greater number of selections along with some upscale offerings.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; 100 bottle lists, to cover the range of larger establishments whose patrons might include those new to the art as well as wine aficionados\u2015anyone who loves a great wine selection.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">We also attend to:\u00a0<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; Online staff seminars.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; Tasting notes on all the wines selected.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; Tips and techniques for increasing wine sales.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; Inclusion on our Wine List 100 list of restaurants, so our followers know that dining at your establishment will include a wonderful wine experience.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">&#8211; Submission to Wine Spectator Awards program.<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">(Wine Spectator submission fee is separate.)<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><span style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">\u00a0<\/span><br style=\"color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\" \/><em style=\"position: relative; color: #d5d5d5; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold;\">Consultation on larger and\/or personalized lists also available&#8230;<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daed4b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daed4b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cc4eb4\" data-id=\"2cc4eb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-195c4bd elementor-widget elementor-widget-heading\" data-id=\"195c4bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 class=\"wsite-content-title\" style=\"overflow-wrap: break-word; margin: 0px auto 30px; padding: 0px; color: rgb(0, 0, 0); font-family: Montserrat, sans-serif; font-size: 24px; line-height: 1.25; white-space: normal; background-color: rgb(235, 232, 227); text-align: center; font-weight: 700 !important;\"><strong><font color=\"#a82e2e\" size=\"6\">Other Offerings<\/font><\/strong><\/h2><strong style=\"color: rgb(42, 42, 42); font-family: Birdseye, sans-serif; font-size: 15px; text-align: center; white-space: normal;\"><font size=\"4\">Online Seminars - Reserve Lists - In Person Seminars &amp; Staff Training<\/font><\/strong><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a54df7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a54df7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec9cb2f\" data-id=\"ec9cb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae2dc3f elementor-widget elementor-widget-text-editor\" data-id=\"ae2dc3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3; color: #a82e2e;\">Online Seminars<\/span><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><span style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\">One- of-a-kind conversations with top wine professionals.<\/span><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><span style=\"font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3; color: #a1a1a1;\">_________<\/span><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><span style=\"font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3; color: #a82e2e;\"><strong>Reserve List<\/strong><\/span><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><span style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\">Rare selections and hard to find wines.<\/span><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><span style=\"font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3; color: #a1a1a1;\">________<\/span><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><strong style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; background-color: #ebe8e3;\"><span style=\"color: #a82e2e;\">In Person Seminars &amp; Staff Training<\/span><\/strong><br style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\" \/><span style=\"color: #2a2a2a; font-family: Birdseye, sans-serif; font-size: large; font-weight: bold; background-color: #ebe8e3;\">Teaching the art and passion of selling wine.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bda0b5b\" data-id=\"bda0b5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3d6ce6 elementor-widget elementor-widget-image\" data-id=\"a3d6ce6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/gettyimages-160836693_1-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/gettyimages-160836693_1-1024x768.jpg 1024w, https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/gettyimages-160836693_1-300x225.jpg 300w, https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/gettyimages-160836693_1-768x576.jpg 768w, https:\/\/winelist100.com\/wp-content\/uploads\/2021\/09\/gettyimages-160836693_1.jpg 1067w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83ee852 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"83ee852\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-958a7ef\" data-id=\"958a7ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309a273 elementor-widget elementor-widget-heading\" data-id=\"309a273\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Endorsements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db4abc elementor-widget elementor-widget-text-editor\" data-id=\"9db4abc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong><span style=\"color: #d5d5d5; font-size: medium;\"><em>\u201cWith a pure and unpretentious palate, Lance will find the best wine available to fit your personal preferences and price point. With numerous years in the wine and hospitality business, Lance has built multimillion-dollar award winning wine list and has cultivated insider relationships with top wine producers. He has never let me down finding that perfect wine for every occasion<\/em>\u2013<em>he\u2019s a no-brainer.\u201d<\/em><\/span><\/strong>\n\n<em><strong><span style=\"color: #d5d5d5;\">\u2013\u00a0<\/span><\/strong><\/em><strong><span style=\"color: #da4444;\">Brent Berkowitz<\/span><span style=\"color: #d5d5d5;\">\u00a0(Vice President of Food &amp; Beverage &#8211; World Famous Palisociety )<\/span><\/strong>\n<div class=\"paragraph\"><span style=\"font-size: medium;\"><em><span style=\"color: #d5d5d5;\">&#8220;I had only recently learned what a sommelier was the first time I saw Lance Reed working the floor at a prestigious and well-established Los Angeles restaurant. His knowledge of the various wines on his extensive list was reinforced by personal stories involving the individuals who made them.\u00a0It became very clear to me that wine was not just a trade for this man but a lifestyle and a philosophy. In the weeks following our interaction, I made the decision to abandon my career in banking to pursue my dream of becoming a sommelier. Upon completion of my wine certifications, Lance Reed took me in as his Assistant Sommelier. In that role he taught me the world of restaurants, introduced me to the culture of fine wine, and demonstrated what it takes to run a successful and profitable wine program. Lance Reed was an exceptional mentor to me, an educator to many, and to this day remains a very dear friend; not just to me, but to wine itself.&#8221;\n<\/span><\/em><\/span>\n<span style=\"font-size: medium;\"><em><span style=\"color: #d5d5d5;\">&#8211;<\/span><\/em>\u00a0<strong><span style=\"color: #da4444;\">Robert Vardanian<\/span><\/strong><em><span style=\"color: #d5d5d5;\">\u00a0Wine Director, Wally&#8217;s Santa Monica<\/span><\/em><\/span><\/div>\n<div class=\"paragraph\"><strong><em><span style=\"color: #d5d5d5; font-size: medium;\">\u00a0<\/span><\/em><\/strong><\/div>\n<div class=\"paragraph\"><strong><em><span style=\"color: #d5d5d5; font-size: medium;\">&#8220;What can I say about Lance Reed without stating the obvious? He is the consummate\u00a0professional, gentleman and leader. His passion for and knowledge of wine is extraordinary. He is one of the very few wine professionals that can put you at ease when browsing a wine list and choose exactly what\u00a0you want (even if you don&#8217;t know what you want). It is a rare talent and one that Lance possesses due to his strong work ethic, his ability to learn and retain knowledge and his willingness to share it with others. If your wine list is in Lance&#8217;s hands, it is in the best hands period.&#8221;<\/span><\/em><\/strong>\n\n<span style=\"font-size: medium;\"><span style=\"color: #d5d5d5;\">\u2013\u00a0<\/span><strong><span style=\"color: #da4444;\">Kevin Travis<\/span><\/strong><span style=\"color: #d5d5d5;\">\u00a0\u00a0<strong>(Vice President, Sales and Marketing Star Lane\/Dierberg Vineyard)<\/strong><\/span><\/span><\/div>\n<div class=\"paragraph\"><strong><em><span style=\"color: #d5d5d5; font-size: medium;\">\u00a0<\/span><\/em><\/strong><\/div>\n<div class=\"paragraph\"><strong><em><span style=\"color: #d5d5d5; font-size: medium;\">&#8220;Lance Reed and I have been lifelong friends. My dad and I introduced Lance to wine shortly after high school. He quickly caught the bug and enjoyed our many focused tastings together. While I travelled the world in search of birdies, Lance entered the restaurant service industry. This led to his career building wine lists for some of the best restaurants in Los Angeles. With his already accomplished culinary skills, developing innovative food and wine pairings and hosting food\/wine events became a natural. Lance\u2019s years of experience have made him an expert at all things wine. Whether building multi-million-dollar wine lists, having any kind wine varietal tasting or preparing a sumptuous food and wine dinner he is unmatched in his skill and ability to bring enjoyment!&#8221;<\/span><\/em><\/strong>\n<strong><span style=\"font-size: medium;\"><span style=\"color: #d5d5d5;\">\n<\/span><\/span><\/strong><strong><span style=\"font-size: medium;\"><span style=\"color: #d5d5d5;\">\u2013\u00a0<\/span><span style=\"color: #da4444;\">Duffy Waldorf \u00a0<\/span><span style=\"color: #d5d5d5;\">(Wine Lover, Professional Golfer with Multiple Wins on PGA Tour &amp; PGA Tour Champions)<\/span><\/span><\/strong><\/div>\n<div class=\"paragraph\"><span style=\"font-size: medium;\"><em><strong>\u00a0<\/strong><\/em><\/span><\/div>\n<div class=\"paragraph\"><span style=\"font-size: medium;\"><em><strong>\u201cExcellence, professionalism and expertise are a few words to come to mind when I describe Lance Reed. \u00a0His approach to sharing the art of wine is soulful, informative and exquisite. \u00a0My hope for everyone who loves wine is that they have a chance to share a glass with Lance!\u201d\n\u2013\u00a0<\/strong><\/em><strong><span style=\"color: #da4444;\">Chris Pierce<\/span><span style=\"color: #d5d5d5;\">\u00a0(Internationally Acclaimed Musician &amp; Owner of Ledbetter Wines)<\/span><\/strong><\/span><\/div>\n<div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wine List 100 A Brief Introduction from Wine Director LANCE REED A wine list can undoubtedly be intimidating and difficult for restaurateurs to manage.\u00a0However, a better wine list means happier diners and better sales.\u00a0Your wine list should complement your cuisine and be a consistent source of revenue for your establishment.\u00a0Fortunately, I have founded my career&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-58","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/winelist100.com\/index.php?rest_route=\/wp\/v2\/pages\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/winelist100.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/winelist100.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/winelist100.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/winelist100.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58"}],"version-history":[{"count":5,"href":"https:\/\/winelist100.com\/index.php?rest_route=\/wp\/v2\/pages\/58\/revisions"}],"predecessor-version":[{"id":373,"href":"https:\/\/winelist100.com\/index.php?rest_route=\/wp\/v2\/pages\/58\/revisions\/373"}],"wp:attachment":[{"href":"https:\/\/winelist100.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}